our brands

General Mills gives Canadians a reason to celebrate with the introduction of delicious new products that help make family meals fast, fun and easy.

General Mills has recently introduced a new online resource for parents, Life Made Delicious, that provides a great selection of tips, games, articles and recipes to help families find new ways to celebrate and enjoy their time together.

Big G Cereals
Multi-Grain Cheerios curved box. Made with five kinds of whole grains, low in fat and with just the right touch of sweetness, Multi-Grain Cheerios tastes great and can help you manage your weight.* For a limited time, get Multi-Grain Cheerios in the first ever curved cereal box, available nationwide.

Oatmeal Crisp – low sodium, high potassium. A healthy diet containing foods high in potassium and low in sodium may reduce the risk of high blood pressure, a risk factor for stroke and heart disease. Oatmeal Crisp – a delicious, hearty oat and wheat flake cereal – is high in potassium and low in sodium.

Nature Valley
Consumers looking for delicious wholesome snacks love Nature Valley granola bars. Made with great ingredients such as 100 percent whole grains, nuts, fruit and yogurt, Nature Valley granola bars are loaded with natural goodness you can see.

Made with the goodness of 100 percent whole grains, our Sweet & Salty granola bars are loaded with delicious whole nuts and dipped in a creamy peanut or almond butter coating – the perfect snack to satisfy your sweet and salty cravings all at once!

Green Giant
For generations, Green Giant products have stood for quality and brought great-tasting vegetables into Canadian homes for a variety of meal occasions.

Green Giant Valley Selections are premium frozen vegetables available in 11 unique flavours offering consumers a quick, healthy and delicious mealtime solution.

Old El Paso
For nearly a century, Old El Paso has been helping and inspiring consumers to bring fun and flavourful Mexican food to their dinner tables. Popular Old El Paso products include dinner kits, taco shells, seasonings and salsa.

Old El Paso Stand ‘N Stuff Taco kit makes assembling and eating tacos easier with new, innovative and kid-friendly flat-bottom taco shells. Included in the taco kit are 10 flat-bottomed taco shells, taco seasoning mix and salsa. The Stand ‘N Stuff taco kit is the perfect solution for a quick – ready in 20 minutes – and delicious meal that the whole family will enjoy.

Old El Paso Toppers mark the first squeezable salsa formats in Canada. Available in mild salsa, medium salsa and zesty ranch flavours, squeezable toppers add zip to your favourite meals from tacos to burgers, and everything in between.

*As part of healthy eating, Multi-Grain Cheerios may assist in achieving and maintaining a healthy body weight because it is low in fat.

General Mills is committed to providing the best from start to finish in terms of quality products, customer service, technical support and training.

For questions or comments, please contact us.