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General Mills icon brands arrived in Canada in 1954 with the launch of Betty Crocker and Cheerios. In the years that followed our whole family of icon brands made their way on to grocery store shelves and into Canadian homes.
Our primary brands include Cheerios, Nature Valley, Pillsbury, Green Giant, Old El Paso, Hamburger Helper, Betty Crocker and Yoplait.
From breakfast to dinner, we help to nourish Canadian families throughout the day, so they can lead easier, healthier, and richer lives.
We have also developed unique products exclusively for the Canadian market, such as<><> cereal, Nature Valley Lunch Box – Peanut Free Granola Bars, Multi-Grain Cheerios – Ancient Grains, Old El Paso Restauranté and Pizza Pops snacks.<>
General Mills Canada online resource Life Made Delicious is a great tool featuring easy to make recipes guaranteed to because family favourites.