General Mills office in Canada

About General Mills Canada

In this section:

The iconic brands of General Mills arrived in Canada in 1954 with the launch of Betty Crocker™ and Cheerios™.

In the years that followed our whole family of brands made their way on to grocery store shelves and into Canadian homes.

From breakfast to dinner, we help to nourish Canadian families throughout the day, so they can lead easier, healthier, and richer lives.

General Mills Canada online resource Life Made Delicious is a great tool featuring easy to make recipes guaranteed to because family favourites.

Our purpose is to make food the world loves. This drives connection and trust with our consumers, and the idea of service builds engagement with our employees.

We are focused on our Consumer First strategy, which means deeply understanding the needs and lives of our consumers and moving quickly to meet those needs with our broad portfolio of brands. And since the acquisition of Blue Buffalo™, we’ve expanded our definition of Consumer First to meet the needs of all members of the family, including the furry ones.

Over the years, we’ve continued to adapt and evolve our portfolio to serve our consumers and drive growth. We’re proud of the portfolio we’ve built, highlighted by eight iconic brands that each represent more than $1 billion dollars in retail sales worldwide.

We’re a company of brand builders, and we see tremendous opportunities to make meaningful connections between our consumers and our brands to drive growth next year, and over the long term.