Three strawberry cupcakes with white rainbow chip frosting

Betty Crocker™

The most trusted name in the kitchen since 1921.

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If it’s made in a kitchen, Betty Crocker’s got you covered.

The brand that’s part of the family. From baked goods to salads, breakfast to snacks, Betty Crocker’s impressive lineup of dependably delicious products have been trusted in the kitchen since 1921.

She has much more than just mixes in her cookbook

Betty Crocker™ offers an extensive lineup of simple, reliable products, but the recipes and kitchen expertise is what makes her a household name.

A little bit more about Betty

In 1921 Betty Crocker™ began answering questions about baking by letter. And from letters and radio to cookbooks and television, to the establishment of, her aim has stayed true: to inspire home cooks across the world.

Did you know?
  • Big Red makes everyone a foodie

    In 2016, the 12th edition of Betty’s “big red” cookbook was launched.

  • Why not ask Betty?

    Betty’s been answering kitchen questions since 1921. Today, you can ask her questions online.

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