![Lucky Charms logo](https://brandsitesplatform-res.cloudinary.com/image/fetch/w_400,c_scale,q_auto:eco,f_auto,fl_lossy,dpr_1.0,e_sharpen:85/https://assets.brandplatform.generalmills.com%2F-%2Fmedia%2Fproject%2Fgmi%2Fcorporate%2Fcorporate-master%2Fimages%2Flogos%2Fbrands%2Flucky-charms-logo-sept-21.jpeg%3Fw%3D500%26rev%3D33763cb057b240c8b0a62baf90f12b0c 400w)
![Lucky Charms cereal pieces](https://brandsitesplatform-res.cloudinary.com/image/fetch/w_1500,c_scale,q_auto:eco,f_auto,fl_lossy,dpr_1.0,e_sharpen:85/https://assets.brandplatform.generalmills.com%2F-%2Fmedia%2Fproject%2Fgmi%2Fcorporate%2Fcorporate-master%2Fimages%2Ffood%2Fproduct%2Flucky-charms-header-v3-feb-22.jpeg%3Fw%3D3000%26rev%3Db013c9aadb41472ea82f39a993ccd99f 1500w)
Starting your day at the end of the rainbow
Serve up the magically delicious lucky stuff: hearts, stars and horseshoes, clovers and blue moons, unicorns, rainbows and tasty red balloons — plus crunchy, gluten-free oats. Cereal this delicious must be magic.
![A spoon full of Lucky Charm cereal pieces with a rainbow flowing behind it](https://brandsitesplatform-res.cloudinary.com/image/fetch/w_auto:100,c_scale,q_auto:eco,f_auto,fl_lossy,dpr_auto,e_sharpen:85/https://assets.brandplatform.generalmills.com%2F-%2Fmedia%2Fproject%2Fgmi%2Fcorporate%2Fcorporate-master%2Fimages%2Ffood%2Flifestyle%2Flucky-charms-red-rainbow-feb-22.jpg%3Fw%3D3000%26rev%3D5eb98bc081704c9d8f1a2587e8a97efe)
What’s in your morning bowl of magic?
Of course, each charm holds its own magical power, but it’s a source of some other pretty great stuff too.
Quick Facts![Lucky Charms heart marshmallow](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
![Waldo the wizard](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
Magical facts about Lucky Charms™
![Lucky Charms heart marshmallow](https://brandsitesplatform-res.cloudinary.com/image/fetch/w_auto:100,c_scale,q_auto:eco,f_auto,fl_lossy,dpr_auto,e_sharpen:85/https://assets.brandplatform.generalmills.com%2F-%2Fmedia%2Fproject%2Fgmi%2Fcorporate%2Fcorporate-master%2Fimages%2Ffood%2Fproduct%2Flucky-charms-heart-quick-facts.jpeg%3Fw%3D6146%26rev%3Dc6df1c61491e4eddb1fbff9b7eae9eb4)
The original charm
Of the original marshmallow shapes from 1964, only the pink heart shape remains today.
![Waldo the wizard](https://brandsitesplatform-res.cloudinary.com/image/fetch/w_auto:100,c_scale,q_auto:eco,f_auto,fl_lossy,dpr_auto,e_sharpen:85/https://assets.brandplatform.generalmills.com%2F-%2Fmedia%2Fproject%2Fgmi%2Fcorporate%2Fcorporate-master%2Fimages%2Ffood%2Fproduct%2Fwaldo-wizard-quick-facts.jpeg%3Fw%3D1080%26rev%3D01aebb549e034510af4c46df67dce8e1)
Lucky lucked out
Lucky the Leprechaun was briefly replaced in 1975 by a character named Waldo the wizard.
![Lucky Charms marshmallows](https://brandsitesplatform-res.cloudinary.com/image/fetch/w_auto:100,c_scale,q_auto:eco,f_auto,fl_lossy,dpr_auto,e_sharpen:85/https://assets.brandplatform.generalmills.com%2F-%2Fmedia%2Fproject%2Fgmi%2Fcorporate%2Fcorporate-master%2Fimages%2Ffood%2Flifestyle%2Flucky-charms-marshmallows.jpg%3Fw%3D3240%26rev%3Dd5e67623042c4fcf954677bb464deafd)
Charms & Powers
Each of the iconic marshmallow pieces in Lucky Charms™ hold their own magical power.
History
The History of Lucky Charms
See how one of America's favorite cereals has evolved over the years.
![lucky charms](https://brandsitesplatform-res.cloudinary.com/image/fetch/w_auto:100,c_scale,q_auto:eco,f_auto,fl_lossy,dpr_auto,e_sharpen:85/https://assets.brandplatform.generalmills.com%2F-%2Fmedia%2Fproject%2Fgmi%2Fcorporate%2Fcorporate-master%2Fimages%2Fnews-stories%2F2014%2F3%2Flucky-charms%2Flucky-history-feature.png%3Fw%3D1136%26rev%3Dc018b35b3b194b44b336d73d4fa8692c)