![Cheerios logo](https://brandsitesplatform-res.cloudinary.com/image/fetch/w_400,c_scale,q_auto:eco,f_auto,fl_lossy,dpr_1.0,e_sharpen:85/https://assets.brandplatform.generalmills.com%2F-%2Fmedia%2Fproject%2Fgmi%2Fcorporate%2Fcorporate-master%2Fimages%2Flogos%2Fbrands%2Fcheerios-logo-sept-21.png%3Fw%3D2497%26rev%3D8520dd9fd972416f868dee12bedd321b 400w)
![A hand holding a single Cheerio with a heart center in focus](https://brandsitesplatform-res.cloudinary.com/image/fetch/w_1500,c_scale,q_auto:eco,f_auto,fl_lossy,dpr_1.0,e_sharpen:85/https://assets.brandplatform.generalmills.com%2F-%2Fmedia%2Fproject%2Fgmi%2Fcorporate%2Fcorporate-master%2Fimages%2Ffood%2Fproduct%2Fcheerios-jan-22.jpeg%3Fw%3D769%26rev%3De8820ae39e1b434c83fae79e6c00f84f 1500w)
Good goes around
From your first finger food, to helping lower cholesterol, Cheerios™ has touched the lives, and breakfasts, of millions by spreading heart-healthy cheer since 1941.
![Child on mothers lap holding cup of Cheerios](https://brandsitesplatform-res.cloudinary.com/image/fetch/w_auto:100,c_scale,q_auto:eco,f_auto,fl_lossy,dpr_auto,e_sharpen:85/https://assets.brandplatform.generalmills.com%2F-%2Fmedia%2Fproject%2Fgmi%2Fcorporate%2Fcorporate-master%2Fimages%2Fnews-stories%2F2021%2F8%2Fwhen-good-is-good-enough%2Fgood-is-good-enough-featured-sept-21.png%3Fw%3D1136%26rev%3Dc7f1795d06f84095acf222ab7554132f)
Food That matters
We put the best ingredients in every bite so that everyone can enjoy a bowl of Cheerios™.
100% whole grain oats
Real honey
Gluten free
Fun facts about Cheerios™![Close up of Cheerios yellow box](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
![cheerios](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
These cheery little Os have quite the story
![Close up of Cheerios yellow box](https://brandsitesplatform-res.cloudinary.com/image/fetch/w_auto:100,c_scale,q_auto:eco,f_auto,fl_lossy,dpr_auto,e_sharpen:85/https://assets.brandplatform.generalmills.com%2F-%2Fmedia%2Fproject%2Fgmi%2Fcorporate%2Fcorporate-master%2Fimages%2Ffood%2Fproduct%2Fcheerios-yb-quick-facts-jan-22.png%3Fw%3D1080%26rev%3D4941856b37cd475d8d69d5e40669606a)
The yellow box makes some friends
Today there are dozens of varieties, but until 1976, Cheerios™ only offered the original recipe.
![cheerios](https://brandsitesplatform-res.cloudinary.com/image/fetch/w_auto:100,c_scale,q_auto:eco,f_auto,fl_lossy,dpr_auto,e_sharpen:85/https://assets.brandplatform.generalmills.com%2F-%2Fmedia%2Fproject%2Fgmi%2Fcorporate%2Fcorporate-master%2Fimages%2Fnews-stories%2F2013%2F8%2F5thingscheerios%2Fcheerios-5things-2.jpeg%3Fw%3D438%26rev%3Dc87b541d5bd0464cb3a4829a982b8672)
Original Cheerios™ meets its match
Cheerios™ were surpassed as the nation’s best-seller in 2009 by none other than Honey Nut Cheerios™.
![Loose Cheerios on table](https://brandsitesplatform-res.cloudinary.com/image/fetch/w_auto:100,c_scale,q_auto:eco,f_auto,fl_lossy,dpr_auto,e_sharpen:85/https://assets.brandplatform.generalmills.com%2F-%2Fmedia%2Fproject%2Fgmi%2Fcorporate%2Fcorporate-master%2Fimages%2Ffood%2Fproduct%2Fcheerios-loose.png%3Fw%3D1080%26rev%3D7440d0ee686f49e487fa7f75aba9de5d)
The “Cheerios™ effect”
In physics, floating objects attracting to one another is known as the “Cheerios™ Effect.”
Always oats since 1941
Cheerios™ was introduced on May 1, 1941, as CheeriOats. Then in 1945 it was shortened to Cheerios™. Since then, the name has remained unchanged and so have the whole-grain oats in every bowl. Today, these tasty little Os are one of the most iconic cereal brands in the U.S.
![Cheeri Oats cereal box](https://brandsitesplatform-res.cloudinary.com/image/fetch/w_auto:100,c_scale,q_auto:eco,f_auto,fl_lossy,dpr_auto,e_sharpen:85/https://assets.brandplatform.generalmills.com%2F-%2Fmedia%2Fproject%2Fgmi%2Fcorporate%2Fcorporate-master%2Fimages%2Ffood%2Fproduct%2Fcheeri-oats-original.png%3Fw%3D815%26rev%3D74db466bdd564f0f8c76a96b31eaef95)
Did you know?
The importance of whole grains
Nine out of 10 Americans don’t get the recommended three servings of whole grain each day.
Farm to bowl
Cheerios™ partners with local farms to bring you the very best oats.
Cheerios’ Passions
- Cheerios™ stands for more than just cereal. Discover some of the iconic brand’s passions.