For years, people struggled to find gluten-free foods that taste good.
We felt we could help, and in July 2008, we launched our first gluten-free Rice Chex™ cereal.
About three million Americans suffer from celiac disease, a disorder that impacts the small intestine when gluten is eaten. Gluten is a natural protein found in common foods like wheat, barley and rye.
More than anything, people tell us that our products taste great. They’re often less expensive than other gluten-free options as well.
We know from personal experience, because some of our gluten-free products came into being with the help of people like Colleen Kargel, a food scientist whose son is gluten sensitive.
Kargel and many of her fellow General Mills employees know that our gluten-free products can make a difference in the lives of people they care most about – like family and friends.
General Mills’ gluten free products hold a special place in the hearts of many. Here’s what we’ve heard:
- “Thank you for looking out for those of us who can’t eat gluten.”
- “I have celiac disease and have been eating gluten-free for 12 years. I’ve tried several brands of gluten-free oatmeal and yours is the best! This is the only brand I’ll ever buy.”
- “When I come across a gluten-free product that actually tastes good, it can bring a tear to my eye.”